According to a state report conducted by Tourism Economics, visitors in Long Island spent a record $6.6 billion last year (up from 14.4% in 2021). As more people tour Long Island, you have a chance to boost vacation rental bookings! Without a plan, however, competing vacation rentals could attract those tourists first.
Before that happens, use these tips for attracting guests to your vacation rental. These effective strategies can increase your vacation rental occupancy rate and ROI. Get ready to attract more vacation rental guests than ever before!
Optimize to Boost Vacation Rental Bookings
Before applying these vacation rental marketing tips, audit your booking website. About 53% of people will leave a mobile page if it takes over three seconds to load (Think With Google). Improving the user experience (UX) on your site can boost conversions by 400%.
To offer a positive UX, confirm the booking site is:
- Easy to use
- Optimized for search engines
- Secure
- Mobile-friendly
- Fast
Explore the website the way a guest would. Is it easy to book a stay? Try to simplify every process before you lose potential bookings.
Attract More Vacation Rental Guests to Listings
Update your online listing to ensure the property appeals to your target audience. An engaging listing should include:
- A compelling headline
- Language specific to Long Island
- The nightly rate
- Photo and video content
- A detailed description
- A list of amenities/unique features
- Your contact information
- A compelling call to action
If you need help, consult a property management company. They can adjust your listing throughout the year to boost vacation rental bookings.
Use dynamic pricing tools to increase stays during the slow season. Don't forget to mention upcoming events and seasonal packages to drive interest!
Promote the Vacation Rental Online
Develop a digital marketing strategy to increase the vacation rental occupancy rate. Promote the vacation rental online using:
- Email marketing
- Paid advertising
- Social media marketing
- Search engine optimization
- Content marketing
Your vacation property manager can help you create enticing campaigns. For example, you can leverage social media to offer potential guests online tours. Stunning video walkthroughs can help drive interest and increase bookings.
Reward Loyal Guests
Your previous guests can help you generate more bookings. Ask them to share a review about their stay online. Generating positive reviews will encourage future guests to consider booking a stay.
You can also create a loyalty program. Offer recent guests exclusive benefits, such as:
- Gifts
- Free upgrades
- Access to exclusive events
- Special discounts
These incentives will encourage them to rave about your vacation rental to friends and family members. Reward them after a friend books a stay. This strategy can even help you generate repeat bookings from loyal guests!
Start Attracting Guests to Your Vacation Rental
Attracting guests to your vacation rental can boost your occupancy rate, even during slower months. Use these effective vacation rental marketing tips to attract future guests. Remember, you can always ask for help to develop stronger campaigns.
Our team at PMI Eastern Long Island can provide you with real-time access to how your investments are performing. Rely on our state-of-the-art technology, proven strategies, and strong track record of success. Contact us now to schedule a free consultation.
