About 60% of vacation bookings are made online (Gitnux, a market data and research company). Meanwhile, 72% of travelers prefer vacation rentals over hotels. With an eye-catching listing, you can attract more guests and boost rental bookings.
Not sure how to go about creating an appealing vacation rental listing? We have you covered! Use our vacation home guide to generate traffic and conversions today!
Enhance the Property
Before creating rental listings, review your vacation rental property. Compare it to other vacation rentals in Long Island. What special features or amenities does your property lack?
A few small upgrades can make the property more appealing to potential guests. You can stand apart from nearby properties to generate more bookings. Consider upgrades that increase the property value, such as:
- A pool or jacuzzi
- High-speed wireless internet
- Streaming services
- Family-friendly games
- A porch swing
- Grooming and beauty items
- Extra storage
- Kitchen luxuries and snacks
- Smart home features
As you optimize the rental listing, don't forget to mention these special features. You can also mention Long Island-specific attractions or upcoming events.
When creating rental listings, imagine your guests. Are you trying to appeal to families or business professionals? Offer amenities with your target audience in mind to appeal to their needs.
Write a Captivating Title
An attention-grabbing headline can encourage more people to give your online listing a second glance. If it doesn't appeal to their needs and interests, they'll continue their search. Elements of an attention-grabbing headline include:
- Clarity (avoid jargon and complexity)
- Curiosity (spark intrigue)
- Question (make them think)
- Conciseness (keep it short and sweet)
- Emotion (provoke them to read more)
- Relevance (mention Long Island)
- Urgency (motivate them to take immediate action)
Use descriptive language to capture the reader's attention. Consider highlighting the listing's unique selling points to stand out from other properties.
Optimize Rental Listing Descriptions
Write an engaging and informative listing description to keep the reader's attention. The description should provide information the reader already expects. For example, the amenities, number of bedrooms/bathrooms, and nightly rate.
To maintain the reader's attention, use storytelling language. Help the reader imagine a stay at your vacation rental. Use high-quality images to support the story.
Add a few five-star reviews from past guests. Positive reviews will show tourists that you offer an amazing guest experience.
Outsource to Boost Rental Bookings
You don't have to apply these vacation rental tips alone. Instead, partner with a vacation rental management company.
Their services will ensure you offer five-star guest experiences. They can handle:
- Booking coordination
- Guest coordination
- Cleaning
- Maintenance
- Accounting
Relying on professional services will ensure you operate efficiently and effectively. You can develop an effective marketing strategy to boost rental bookings, even in the off-season.
Start Creating an Appealing Vacation Rental Listing
Creating an appealing vacation rental listing can feel daunting if you don't have help. Instead, consider partnering with our team at PMI Eastern Long Island.
We use state-of-the-art technology to provide real-time access to how your investments are performing. Trust our strong track record of success, award-winning services, and proven strategies. Contact us now for your free rental analysis.
