According to Suffolk County data, Long Island attracted more than 29 million visitors last year. This is a dramatic spike, displaying the demand for affordable vacation rentals.
You can increase vacation rental revenue, but only if you get the word out about your property. A lack of marketing can delay your goals, whether they are short or long-term. If you want to maximize profits, PMI Eastern Long Island can help.
Check out the most effective vacation rental marketing strategies below!
Use Your Location
There's a reason you invested in properties on Long Island and it likely involves the location. If you aren't using your attractive address in your ads, you are doing yourself a disservice.
It helps to display community photos on your site and many investors have noticed an increase in rental bookings. A thorough description of your property, with details about the area, can also help guests find the right fit. Being so close to the city can also help you find inspiration for your vacation rental marketing strategies.
Showcase an Engaging Website
Many people rely on company websites to learn more about traveling options. If you want to book properties and effectively market them, you must stay current in the world of technology.
Here are a few ways to liven up your site:
- Post engaging & updated content
- Improve accessibility (mobile-friendly & general navigation)
- Offer an online booking process
- Add immediate contact options
If you're feeling stuck with website logistics, look at our short-term rental property services for help!
Discover Current Vacation Rental Trends
Did you know that people mainly use apps and booking websites to reserve holiday lodging? Airbnb, for example, is one of the best resources for rental investors, as nearly 150 million travelers rely on the platform.
If you're still investing in print ads without positive results, it's time to jump on board with the trends. Many investors have discovered the pros of listing properties on several platforms to reach a larger audience.
Take the time to read about current and upcoming trends so your rental doesn't disappoint!
Collaborate with the Community
Long Island has a rich history and a strong community. You must be resourceful to build relations with travelers, especially those who regularly return.
Try partnering with local businesses to gain attention in the Long Island vacation rental market. Restaurants, tour companies, artisans, and cafes are often great places to start! If you can help guests fall in love with the local area, they are much more likely to return.
Try Our Effective Vacation Rental Marketing Strategies
Finding unique ways to showcase properties can come with challenges, but a few tips make the process simpler. Using the vacation rental marketing strategies above can help you maximize profits and leave a good impression.
With an innovative website and roots planted on the island, your rental won't experience a slow season. Long Island has a lot to offer families and independent travelers looking for a scenic getaway.
Knowing who you're teaming up with is essential when it comes to investments. If you want to confidently partner up with Long Island PMI, read our customer testimonials for insight!
