Long Island, New York, is a promising location for kickstarting a vacation rental portfolio. With over 41 million visitors per year, the short-term rental market significantly contributes to the city's $7.5 billion tourism industry, breaking previous spending records.
Creative marketing is instrumental to the success of any vacation rental portfolio. A smart marketing strategy attracts a consistent flow of short-term stays, ensuring your rentals are constantly booked. This also applies to off-seasons, known as "shoulder seasons," when tourism slows down.
Vacation rental listing optimization plays a key role in vacation home marketing. Discover listing success strategies for your own portfolio below.
Showcase Rental Property Features In Their Best Light
Ensure guests see and experience nothing but the best.
This experience starts with the vacation rental listing itself. Short-term rentals are furnished and decorated, unlike empty apartments available for long-term rentals. Think about the type of vibe guests would gravitate toward, and capture that vibe through home staging and media.
If you have an eye for decorating, trust your judgment in creating a warm, welcoming place to stay. You could also enlist the help of an interior decorator.
This is a great time to consider hiring a property management company. Property managers understand what goes into a successful vacation rental. They can also stage the rental for listing photos.
Take plenty of high-quality photos for the listings, including backyard areas. Vacation guests are particularly drawn to inviting outdoor areas during peak vacation season in Long Island. Think about upgrades potential guests would like, such as hot tubs, outdoor cooking, and tranquil landscaping.
Increase Vacation Rental Bookings With Pricing Strategies
Nailing down the right pricing strategy is crucial to the success of your short-term rentals. You can also adjust this strategy from peak seasons to shoulder seasons. Avoid the mistake of pricing your rental outside of the area's market rate.
Start by researching price trends for vacation rentals in the area. Measure these pricing strategies against the properties' amenities. Rentals with more square footage and amenities like state-of-the-art entertainment and luxury pools may command a larger price.
Consult with a property manager about the right pricing strategy. They have the pricing expertise and market research experience for applying and adjusting rates effectively by season. They also ensure the property is up to par and worth the monthly rate.
Highlight All Vacation Rental Amenities
Don't let any amenities slip through the cracks when writing a vacation rental listing. Include all rental features, including on-site laundry, parking spaces, and WiFi internet.
Including nearby attractions, shops, and dining goes a long way, as well. You may also include how long it takes to get to these destinations from the rental location. Walking distance is ideal.
Discover More Vacation Rental Listing Optimization Tips
Talk to a property manager about the above listing strategies and discover even more creative marketing tips. Vacation rental listing optimization is just one piece of a complete marketing experience. Let PMI Eastern Long Island handle these details as you focus on growing your portfolio.
Our leadership team brings over 25 years of experience in various industry roles, giving PMI Eastern Long Island an edge in strategic property management. We're also a family of North Fork locals committed to the growth of this community.
Book a consultation to discuss your goals for short-term rentals in Long Island!
